Editorial staff
SET-listed property and retail developer Central Pattana Plc (CPN) creates the country’s new retail landmark with the opening of The Central Phaholyothin, viewed not only as a shopping centre but also as a new social hub of Northern Bangkok.
“The Central Phaholyothin” is developing on a 49-rai site with a total GBA of 457,409 square metres. The project is the second among total five mega projects to be developed under its five years plan. The remaining three megaprojects are in Rama 9, Siam Square, opposite MBK and Ploenchit district.
Chanavat Uahwatanasakul, CPN’s president, retail and development, said that for 45 years, the company has taken pride in developing world-class projects that become catalysts for urban upliftment and economic progress nationwide. Beginning with Central Ladprao—Thailand’s first mixed-use development and many more, all projects help transform the country’s retail landscape and evolve Thailand’s retail second-to-none in global league.
CPN chose to develop “The Central Phaholyothin” project because Ladprao–Phaholyothin area has grown exponentially, therefore The Central Phaholyothin will unlock the full potential of the area and elevate it into Bangkok’s next CBD.
Nattakit Tangpoonsinthana, CPN’s chief marketing officer, said: “Our developments have pioneered and transformed city districts into Bangkok’s key landmarks. Through each mega project, we remain committed to creating developments that fulfil every dimension of urban life—building Bangkok into one of the world’s cities with the best quality of life. We continue to invest in flagship-level projects that redefine districts, shaping new cultural hub & business district, comparable to leading global metropolises such as New York, London, Seoul and Tokyo.”
CPN is confident in The Central Phaholyothin because the project has three strategic strengths. They include location Power. The Central Phaholyothin situates at the intersection of Vibhavadi Rangsit road and Phaholyothin road, the site sees around 337,000 vehicles per day, while the MRT Blue Line and BTS Green Line carry 15,600 and 35,100 daily passengers respectively.
After opening, visitor traffic is expected to rise by another 30%. The area also connects directly to Don Mueang International Airport, which currently handles about 30 million passengers per year and is undergoing expansion under the government’s master plan—drawing both Thai and international visitors into the Ladprao–Phaholyothin zone.
In addition, The Central Phaholyothin will act as a powerful growth magnet, accelerating the area’s rise into Bangkok’s new centre for business and lifestyle. The district’s catchment area exceeds 2.5 million people.
Central Pattana’s data shows that local Wealth Segment purchasing power is 2.3 times higher than Bangkok’s average; sales per GLA outperform other city malls by 45%, and visitor frequency is 2.19 times higher than the Bangkok average.
Moreover, a destination designed for all generations—embracing urban sport community, immersive art destination, experiential discovery zones, and family entertainment—it will serve as a collective social ground for diverse lifestyles. The 6,700 sq.m. Convention Hall will accommodate international concerts and multicultural events on a global scale.
Isareit Chirathivat, CPN’s head of leasing – fashion & luxury, said: “The Central Phaholyothin offers outstanding potential for both Thai and international flagship brands to showcase their full identity. Designed as a ‘Flagship-Reimagined Destination,’ it sets a new standard for retail excellence in Bangkok’s northern corridor. We bring CentralWorld to here. Phaholyothin is experiencing rapid expansion and evolving into a commercial & business district with three key dynamics.”
Phaholyothin rising with potential on par with Ratchaprasong: strategic location ideal for world-class development based on transit-oriented development – anchored by major BTS, MRT and arterial roads, seamlessly connecting life, work and mobility.
It surrounded by mid- to high-end residences, offices, hotels and educational institutions.
It will comprise of various anchors of flagship brands. As CentralWorld stands as the “Flagship Landmark” of Ratchaprasong, The Central Phaholyothin will become “The Landmark of Northern Bangkok,” driving the district’s future growth.
High growth comparable to Bangkok’s Central CBD
According to recent data, the Phaholyothin corridor ranks among Thailand’s top 10 most expensive locations (2025) with an appraised land value of 1.9 million baht per sq.wah, growing 5% annually—outpacing Ploenchit, Chidlom, Sukhumvit, Silom and Sathorn—underscoring its robust development potential.
Strong affluent catchment
Residential developments continue to expand in the area. Currently, 472 residential projects surround the site—over 50% in the upper segment. Office developments are also shifting northward, especially along the Phaholyothin–Vibhavadi corridor, bringing a substantial workforce base. There are 52 office buildings nearby, including 15 Grade A Office, reflecting the area’s strong positioning as Bangkok’s future workplace hub.
The quality neighborhood also features 51 leading schools (six international schools), nine universities, and 41 hotels, underscoring its premium quality of life.
Juthatham Chirathivat, CPN’s head of business development, said: “The Central Phaholyothin will be more than a shopping centre — it will be a curated community for new-generation urbanites and multi-generation families. The interior concept, ‘The Central Playlist,’ is inspired by Bangkok’s diversity — like shuffling a playlist filled with discovery and delight. We are collaborating with world-class designers and local leading designers to bring this vision to life.”
The project features an indoor–outdoor seamless journey with highlights such as: Central Stage, connecting international food on the upper floor with street food below; Market Hall, a dynamic zone hosting pop-up food events; Waterfall Courtyard, a green oasis featuring an Edible Garden under the From Farm to Table concept; Fashion Playlist, from curated fashion houses to street remix showcasing new-age sports fashion; Weekender Playlist, reflecting lifestyle diversity; and Creative Playlist with a new concept to enrich family living for the next generation. The landscape design, inspired by the idea of a ‘Hug,’ evokes warmth and a sense of closeness to nature.
“The Central Phaholyothin will rise on a prime location at the intersection of Vibhavadi-Rangsit and Phaholyothin Roads, seamlessly connected to both the MRT Blue Line and BTS Green Line, establishing a new phenomenon as “The Landmark of Northern Bangkok,” she said.
