![\"\"](\"https:\/\/thebangkokjournal.co.th\/wp-content\/uploads\/2026\/01\/honda-2-1024x768.jpg\")
<\/figure>\n\n\n\n\u201cWith a strong commitment to delivering products that genuinely satisfy customers, we are well positioned to seize opportunities arising from the steady growth in motorcycle demand. Over the long term, Honda has set a clear goal: one in every two people will be a Honda motorcycle user, across both ICE (internal combustion engine) and EV (electric vehicle) models, to truly meet the diverse needs of consumers worldwide.”<\/p>\n\n\n\n
Honda is ready to accelerate the expansion of our electric motorcycle product portfolio to respond to changing consumer demand,\u201d Mr Mihara said.<\/p>\n\n\n\n
He adds that Honda is committed to building confidence in electric motorcycle usage by accelerating the development of a widely available and easily accessible charging infrastructure.<\/p>\n\n\n\n
At the same time, Honda reaffirms its\u00a0commitment to keeping Thailand as a key production base, even as EV adoption grows, to create jobs, strengthen the industrial foundation, and help drive sustainable economic growth alongside Thai society, backed by the quality and trust we have built over many years.<\/p>\n\n\n\n
Yuichi Shimizu, president of Thai Honda Co, said that Thai Honda places strong emphasis on continuously developing products, services, and technology to support the diverse everyday needs of users.<\/p>\n\n\n\n
\u201cThailand is one of Honda\u2019s key strategic markets in Asia and a major hub for the regional motorcycle business,\u201d Mr Shimizu said.<\/p>\n\n\n\n
In 2025, Thailand\u2019s overall motorcycle market totaled 1.73 million units. Thai Honda delivered strong results, with sales exceeding 1.40 million units, growing to 101% compared with the previous year, and continued to hold the No. 1 position in Thailand\u2019s motorcycle market for the 37th consecutive year.<\/p>\n\n\n\n
\u201cFor 2026, competition will intensify, but we are fully prepared to adapt our strategy to keep pace with change. Thai Honda forecasts the total motorcycle market at 1.68\u20131.73 million units, and we have set a sales target of 1.36\u20131.40 million units,\u201d he said.<\/p>\n\n\n\n
In addition, Thai Honda has launched Thailand\u2019s first Honda EV Charger at CentralWorld and plans to expand to more than 230 stations including at Lotus\u2019s within this year, with an additional 800 stations to be rolled out by 2029.<\/p>\n\n\n\n Apart from Honda UC3, Thai Honda announced the launch of three motorcycle models including New Honda Scoopy,\u00a0 New Honda Lead and All New Honda Wave 110, the popular family motorcycle with a more modern look.<\/p>\n\n\n\n New Honda Scoopy under the concept \u201cThe Iconic Gang,\u201d features\u00a0LYKN as its new presenter to convey fun and the lifestyle of the new generation. The model arrives in nine new colors across three styles. Price is set between 50,600- 55,100 baht.<\/p>\n\n\n\n New Honda Lead125, introduced under the concept \u201cNew Dimension of Minimal,\u201d presenting a new dimension of urban lifestyle through new colors and a refreshed front design that enhances a sporty, modern look. It has an ABS braking system, making it a well-balanced choice for everyday use. New Honda Lead125 is available in 2 variants with price is set between\u00a062,000 baht and 67,000 baht.<\/p>\n\n\n\n All New Honda Wave110, refreshed with an even more modern look and a new design. Distinctive body colors and copper-toned emblem enhance its visual appeal, complemented by newly designed, sharper turn signals, an LED headlight and taillight, and added convenience through a front storage compartment, a multi-purpose hook, and a USB Type-C charging port. It is now available in multiple variants with price start from 39,000 baht till 48,800 baht.<\/p>\n","protected":false},"excerpt":{"rendered":" Editorial staff Thai Honda, the manufacturer and distributor of Honda motorcycles, launches new Honda UC3, the first plug-in electric motorcycle, to be sold directly to end users for the first time in the Thai market. The launch of Honda UC3 marks a significant milestone for Honda in Thailand\u2019s motorcycle market. It is not the first […]<\/p>\n","protected":false},"author":4,"featured_media":384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[25],"tags":[56,59,54,57,53,55,58],"class_list":{"0":"post-383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-entertainment","8":"tag-thaihonda","9":"tag-all-new-honda-wave-110","10":"tag-honda-electric-motorcycle","11":"tag-honda-uc3","12":"tag-hondamotorcycle","13":"tag-new-honda-lead","14":"tag-new-honda-scoopy"},"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/thebangkokjournal.co.th\/wp-content\/uploads\/2026\/01\/honda-3-1024x768.jpg\")
<\/figure>\n\n\n\n