{"id":336,"date":"2025-10-10T09:31:38","date_gmt":"2025-10-10T03:31:38","guid":{"rendered":"https:\/\/thebangkokjournal.co.th\/?p=336"},"modified":"2025-10-10T09:31:40","modified_gmt":"2025-10-10T03:31:40","slug":"cpn-to-unveil-21bn-baht-megaproject-the-central-phaholyothin-next-year","status":"publish","type":"post","link":"https:\/\/thebangkokjournal.co.th\/index.php\/cpn-to-unveil-21bn-baht-megaproject-the-central-phaholyothin-next-year\/bamrung\/","title":{"rendered":"CPN to unveil 21bn-baht megaproject \u201cThe Central Phaholyothin\u201d next year"},"content":{"rendered":"\n

Editorial staff<\/p>\n\n\n\n

<\/p>\n\n\n\n

SET-listed property and retail developer Central Pattana Plc (CPN) creates the country\u2019s new retail landmark with the opening of The Central Phaholyothin, viewed not only as a shopping centre but also as a new social hub of Northern Bangkok.<\/p>\n\n\n\n

\u201cThe Central Phaholyothin\u201d is developing on a 49-rai site with a total GBA of 457,409 square metres. The project is the second among total five mega projects to be developed under its five years plan. The remaining three megaprojects are in Rama 9, Siam Square, opposite MBK and Ploenchit district.<\/p>\n\n\n\n

Chanavat Uahwatanasakul, CPN’s president, retail and development, said that for 45 years, the company has taken pride in developing world-class projects that become catalysts for urban upliftment and economic progress nationwide. Beginning with Central Ladprao\u2014Thailand\u2019s first mixed-use development and many more, all projects help transform the country\u2019s retail landscape and evolve Thailand\u2019s retail second-to-none in global league.<\/p>\n\n\n\n

CPN chose to develop \u201cThe Central Phaholyothin\u201d project because Ladprao\u2013Phaholyothin area has grown exponentially, therefore The Central Phaholyothin will unlock the full potential of the area and elevate it into Bangkok\u2019s next CBD.<\/p>\n\n\n\n

Nattakit Tangpoonsinthana, CPN\u2019s chief marketing officer, said: \u201cOur developments have pioneered and transformed city districts into Bangkok\u2019s key landmarks. Through each mega project, we remain committed to creating developments that fulfil every dimension of urban life\u2014building Bangkok into one of the world\u2019s cities with the best quality of life. We continue to invest in flagship-level projects that redefine districts, shaping new cultural hub & business district, comparable to leading global metropolises such as New York, London, Seoul and Tokyo.\u201d<\/p>\n\n\n\n

CPN is confident in The Central Phaholyothin because the project has three strategic strengths. They include location Power. The Central Phaholyothin situates at the intersection of Vibhavadi Rangsit road and Phaholyothin road, the site sees around 337,000 vehicles per day, while the MRT Blue Line and BTS Green Line carry 15,600 and 35,100 daily passengers respectively.<\/p>\n\n\n\n

After opening, visitor traffic is expected to rise by another 30%. The area also connects directly to Don Mueang International Airport, which currently handles about 30 million passengers per year and is undergoing expansion under the government\u2019s master plan\u2014drawing both Thai and international visitors into the Ladprao\u2013Phaholyothin zone.<\/p>\n\n\n\n

In addition, The Central Phaholyothin will act as a powerful growth magnet, accelerating the area\u2019s rise into Bangkok\u2019s new centre for business and lifestyle. The district\u2019s catchment area exceeds 2.5 million people.<\/p>\n\n\n\n

Central Pattana\u2019s data shows that local Wealth Segment purchasing power is 2.3 times higher than Bangkok\u2019s average; sales per GLA outperform other city malls by 45%, and visitor frequency is 2.19 times higher than the Bangkok average.<\/p>\n\n\n\n

Moreover, a destination designed for all generations\u2014embracing urban sport community, immersive art destination, experiential discovery zones, and family entertainment\u2014it will serve as a collective social ground for diverse lifestyles. The 6,700 sq.m. Convention Hall will accommodate international concerts and multicultural events on a global scale.<\/p>\n\n\n\n

Isareit Chirathivat, CPN\u2019s head of leasing \u2013 fashion & luxury, said: \u201cThe Central Phaholyothin offers outstanding potential for both Thai and international flagship brands to showcase their full identity. Designed as a \u2018Flagship-Reimagined Destination,\u2019 it sets a new standard for retail excellence in Bangkok\u2019s northern corridor. We bring CentralWorld to here. Phaholyothin is experiencing rapid expansion and evolving into a commercial & business district with three key dynamics.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Phaholyothin rising with potential on par with Ratchaprasong: strategic location ideal for world-class development based on transit-oriented development \u2013 anchored by major BTS, MRT and arterial roads, seamlessly connecting life, work and mobility.<\/p>\n\n\n\n

It surrounded by mid- to high-end residences, offices, hotels and educational institutions.<\/p>\n\n\n\n

It will comprise of various anchors of flagship brands.  As CentralWorld stands as the \u201cFlagship Landmark\u201d of Ratchaprasong, The Central Phaholyothin will become \u201cThe Landmark of Northern Bangkok,\u201d driving the district\u2019s future growth.<\/p>\n\n\n\n

High growth comparable to Bangkok\u2019s Central CBD<\/strong><\/p>\n\n\n\n

According to recent data, the Phaholyothin corridor ranks among Thailand\u2019s top 10 most expensive locations (2025) with an appraised land value of 1.9 million baht per sq.wah, growing 5% annually\u2014outpacing Ploenchit, Chidlom, Sukhumvit, Silom and Sathorn\u2014underscoring its robust development potential.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Strong affluent catchment<\/strong><\/p>\n\n\n\n

Residential developments continue to expand in the area. Currently, 472 residential projects surround the site\u2014over 50% in the upper segment. Office developments are also shifting northward, especially along the Phaholyothin\u2013Vibhavadi corridor, bringing a substantial workforce base. There are 52 office buildings nearby, including 15 Grade A Office, reflecting the area\u2019s strong positioning as Bangkok\u2019s future workplace hub.<\/p>\n\n\n\n

The quality neighborhood also features 51 leading schools (six international schools), nine universities, and 41 hotels, underscoring its premium quality of life.<\/p>\n\n\n\n

Juthatham Chirathivat, CPN\u2019s head of business development, said: \u201cThe Central Phaholyothin will be more than a shopping centre \u2014 it will be a curated community for new-generation urbanites and multi-generation families. The interior concept, \u2018The Central Playlist,\u2019 is inspired by Bangkok\u2019s diversity \u2014 like shuffling a playlist filled with discovery and delight. We are collaborating with world-class designers and local leading designers to bring this vision to life.\u201d<\/p>\n\n\n\n

The project features an indoor\u2013outdoor seamless journey with highlights such as: Central Stage, connecting international food on the upper floor with street food below; Market Hall, a dynamic zone hosting pop-up food events; Waterfall Courtyard, a green oasis featuring an Edible Garden under the From Farm to Table concept; Fashion Playlist, from curated fashion houses to street remix showcasing new-age sports fashion; Weekender Playlist, reflecting lifestyle diversity; and Creative Playlist with a new concept to enrich family living for the next generation. The landscape design, inspired by the idea of a \u2018Hug,\u2019 evokes warmth and a sense of closeness to nature.<\/p>\n\n\n\n

\u201cThe Central Phaholyothin will rise on a prime location at the intersection of Vibhavadi-Rangsit and Phaholyothin Roads, seamlessly connected to both the MRT Blue Line and BTS Green Line, establishing a new phenomenon as \u201cThe Landmark of Northern Bangkok,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Editorial staff SET-listed property and retail developer Central Pattana Plc (CPN) creates the country\u2019s new retail landmark with the opening of The Central Phaholyothin, viewed not only as a shopping centre but also as a new social hub of Northern Bangkok. \u201cThe Central Phaholyothin\u201d is developing on a 49-rai site with a total GBA of […]<\/p>\n","protected":false},"author":4,"featured_media":337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail"},"acf":[],"yoast_head":"\nCPN to unveil 21bn-baht megaproject \u201cThe Central Phaholyothin\u201d next year - The Bangkok Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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