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<\/figure>\n\n\n\nOpportunities of the lifestyle products in retail business<\/strong><\/p>\n\n\n\n In shopping for variety and lifestyle items since the COVID-19 crisis, shoppers have increasingly searched for gift items and \u201csmall joys\u201d that will serve to meaningfully enrich their lives.<\/p>\n\n\n\n Furthermore, consumer behavior and purchasing power in relation to variety and lifestyle products have shown some consequential significance (Sources: Euromonitor, Statista, NielsenIQ and Market Estimates \u2013 for 2024). This represents a substantial opportunity for the gift and lifestyle product retail market, valued at over 30.3 billion baht in 2024 and has been growing by as much as 7 percent annually.<\/p>\n\n\n\n This fact is clearly evident in the significant growth in purchasing power in relation to this type of merchandise in major cities, including Bangkok, Chiang Mai, Phuket, and Pattaya, as the lifestyle franchise stores experienced a high growth rate of 66.7 percent, clearly demonstrating the high market demand.<\/p>\n\n\n\n Furthermore, the positioning of \u201cFlying Tiger Copenhagen\u201d through affordable prices and premium designs, presents an opportunity to expand the retail market and fill a gap with the unique Danish-style products.<\/p>\n\n\n\n A wide selection of merchandise meets the needs of shoppers of all generations<\/p>\n\n\n\n Currently, the insight of consumers, particularly those in the Millennial and Gen Z groups, tend to appreciate and value fun and innovative lifestyle products with the emphasis on unique designs that lend themselves to distinctive experiences.<\/p>\n\n\n\n A survey of shopping trends reveals that around 70 percent of lifestyle shoppers come into stores exploring for something \u201cnew\u201d or \u201csurprising\u201d; 50 percent would look for small gift items or souvenirs; and about 45 percent seek products that enhance the enjoyment of daily life.<\/p>\n\n\n\n Those in the Gen Z (aged 15-25) group prefer products that are fun, unique, and rewarding to them as individuals, spending an average of 200-350 baht per visit. Young professionals (aged 25-35) focus on home decor, gifts, and other lifestyle items, spending an average of 400-700 baht per visit. Families with children (aged 30-45) focus on toys, party supplies, and seasonal decorations, spending an average of 500-1,000 baht per visit. The deciding factors in purchasing everyday products are to add \u201cfeel-good\u201d factor, fun and color to life, and to make every day more meaningful.<\/p>\n\n\n\n This is consistent with the \u201cFlying Tiger Copenhagen\u201d brand DNA that embeds ideas and creative concepts in every item that happens to fit in perfectly with Thai culture (perfect cultural fit) in terms of function and daily use.<\/p>\n\n\n\n Martin Jermiin, chief executive officer of Zebra A\/S, operator of the lifestyle retailer \u201cFlying Tiger Copenhagen\u201d, said that Flying Tiger Copenhagen\u2019 is a Danish variety and lifestyle retailer under the brand concept of \u2018affordable luxury\u2019. The brand focuses on offering creative experiences and accessible design products at affordable prices for customers worldwide.<\/p>\n\n\n\n He added the company plans to grow through a franchise model and continuously expand into countries around the world, not only in Europe, but also throughout the Middle East and particularly in Asia. Thailand is a target market that we see an opportunity for expansion, as the variety and lifestyle retail business has high potential with strong growth outlook due to increasing purchasing power, urbanization, access to technology, and changing consumer behavior which prioritizes experiences and products with unique and distinctive designs that are aimed at fulfilling everyone\u2019s happiness.<\/p>\n","protected":false},"excerpt":{"rendered":" Editorial staff Index Living Mall Plc (ILM), Thailand\u2019s leading integrated retailer of furniture, home furnishings and decorative items, has launched first Flying Tiger Copenhagen, Danish variety & lifestyle retail brand at Emsphere. Under its exclusive franchise rights, the company plans to spend 200 million baht to open 30 branches in total by 2027 under the […]<\/p>\n","protected":false},"author":4,"featured_media":326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-325","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail"},"acf":[],"yoast_head":"\n